About

Paula Y. Rose has spent 25 years doing one thing exceptionally well: helping San Francisco families make their most important moves. With over $200 million in career sales volume, she is one of the city's most trusted real estate professionals — an industry leader whose reputation is built not on volume alone, but on the relationships she keeps for life. Now with Corcoran Icon Properties, a brand under the CIP Holdings Group, Paula specializes in the neighborhoods she knows best — Merced Heights, Ingleside Heights, and Ingleside Terrace — working primarily with trade-up buyers ready for more space and longtime homeowners who have spent decades building equity and are now planning their next chapter. Her clients are not transactions. They are families she guides with the same care and attention she would give her own. Paula's approach is deeply personal. The majority of her business comes from repeat clients and referrals — a quiet testament to the trust she has earned over more than two decades. Distinguished buyers and sellers choose Paula because she listens first, advises honestly, and never loses sight of what the move means beyond the numbers. A native San Franciscan, Paula brings a perspective on this city that few agents can match. She understands its neighborhoods not as market data points, but as communities — each with its own character, its own history, and its own people. That knowledge, combined with her proven marketing strategies and expansive professional network, gives her clients a meaningful advantage in one of the most competitive real estate markets in the world. Beyond real estate, Paula is deeply committed to her community. She is a passionate advocate for Alzheimer's research, a cause she supports through annual donations,